Good copy communicates a message without burdening the reader. It should be straightforward and helpful. Done well, copy provides a benefit to the reader.
I prepare and edit copy for various online and offline materials, including:
- blog posts and articles
- website content
- annual reports, brochures
and other publications - reports
- grant proposals
- internal memos
- internal or external newsletters
- email marketing campaigns
Our work starts with a discussion about the outcomes you want to achieve. We may discuss approaches. I’ll review any documentation you have available and conduct my own research and/or interviews to make sure I understand the topic. In some cases, the materials may be part of a larger communication plan I’ve developed for you.