I create custom strategic communications plans to help you meet program/business/organization goals.
A strategic communications plan outlines and coordinates various communication methods to achieve specific results.
First, we discuss where you are and where you want to be. I will then review any existing research and will suggest additional research if necessary
From there, I begin planning. The strategic communications plan will include:
- situation
- objectives
- audience
- strategy
- tactics
- timetable
- budget
- evaluation
I may be available to oversee plan implementation as well, or assist with internal skill development and provide ongoing support.
Often, I will recommend a web presence strategy as part of the overall communications plan. I partner with Digital Giants to provide digital strategy and marketing services.